Ad Nut
Jul 21, 2015

Honda CR-V driver goes on wild pink horse chase

From Australia: 'Go with it' by Leo Burnett Melbourne for Honda's CR-V Series II

Honda CR-V driver goes on wild pink horse chase

Going to great lengths for kids seems to be a theme in Australian adverts today. As soon as Ad Nut finished writing "Children's Panadol spotlights real-life hero parents", this Honda ad showed up, telling the story of a dad who drives great distances to capture an elusive pink horse for his daughter.

CREDITS

Agency: Leo Burnett Melbourne
ECD: Jason Williams
Creatives: Joe Hill / Garret Fitzgerald
Senior Agency Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Director of Integrated Strategy: Ilona Janashvili

Production: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
DOP: Crighton Bone
Production Designer: Guy Treadgold
Casting: Catch Casting NZ / Mullinar's Sydney
Editor: Peter Sciberras Method Studios
VFX & Supervisor: Colin Renshaw (ALT VFX)
Sound Engineer: Sam Hopgood - SoundLounge
Sound Producer: Lizzie Haussegger – SoundLounge

Client: Honda Australia
Brand Comms Manager: Melissa Altarelli
Brand Comms Specialist: Sarah Tolliday
Brand Comms Coordinator: Megan McDermott

 

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