The ‘Summer Spectacular Music Video Cool Dancers Wanted' campaign is accessible through the HKTB's Discover Hong Kong website. The site, developed by Grey and Agenda Hong Kong, uses rich media, with 3D face-mapping and motion tracking technology to create an interactive experience for visitors.
The online campaign targets young adults in Greater China and people and across the Asia-Pacific region. People are invited to upload a photo, which will subsequently be superimposed onto dancers in a themed music video. The most-viewed entry stands a chance to win vouchers for HotelClub.com, stays at W hotel and watches from Chouette.
Participants can share their entries across social media platforms like YouTube, Tudou, Facebook, RenRen, Twitter, Keixin001 and Sino Weibo.
The campaign will run until 31 August.
Credits:
Project Hong Kong Summer Spectacular Music Video Cool Dancers Wanted!
Client Hong Kong Tourism Board
Creative agency Grey Group
Creative team Keith Ho, William Tsang, Davey Lui
Group account director Erica Ho
Digital agency AGENDA Hong Kong
Creative team Eric Poon, Joe Lai, Maxwell Ip, Jovi Lee, Nam Tong
Account director Yan Yan Hui
Strategic planner Rudi Leung
Account servicing Bonnie Siu
Interactive & technical Ricky Wong, Rita Lam, Man Yu, Calvin Wong, Tony Cheng
Exposure Online
