Ad Nut
Jul 21, 2015

Have no fear, feminine-hygiene brand urges

From Australia: 'I am fearless' for Libra by Clemenger BBDO Melbourne

Have no fear, feminine-hygiene brand urges

According to the company, the campaign features three women who talk about facing their deepest fears: Singer Megan Washington talks about her stutter, actor Miranda Tapsell talks about bullying and racism and yoga entrepreneur Sammy Veall reveals how she resisted being known only as “the girl who got burned”. 

The campaign will continue to unfold over the next few months at iamfearless.com.au.

CREDITS

Client
Executive General Manager - Marketing: Andrew Phillips
General Marketing Manager: Jenny Nolch
Senior Brand Manager - Libra: Carla Gilbert

Agency
Creative Chairman: James McGrath:
Executive Creative Director: Ant Keogh
Senior Copywriter: Hilary Badgar
Copywriter: Shannon Crowe
Art Director: Jackson Harper
Social Creative Lead: Chelsea Parks
Executive Producer: Sonia von Bibra
Executive Planning Director: Paul Rees-Jones
Digital Strategist: Christian Russell
Group Account Director: Naomi Gorringe
Account Director: Kate Joiner
Account Executive: Alex Mleczko
Interactive Director: Kate Thompson
Senior Digital Producer: Gemma Seeto
Digital Producer: Allan Ngo
Print Producer: Nick Short
Digital Designer: Adam Hengstberger
Tester: Sunny Sehgal
Technical Director: Gil Fewster
Senior Developer: Niall Rutter
Developers: Fork Digital

Production
Production House: Exit Films (Megan Washington), Flare Productions (Sammy Veall, Miranda Tapsell)
Director (Exit): Amy Gebhardt
Director (Flare): Hilary Badger/Jackson Harper/Shannon Crowe
Producer (Exit): Fiona Pakes
Producer (Flare): Sonia von Bibra
Editor - (Flare): Sam Coates
DP (Exit): Ari Wegner
DP (Flare): Sam Coates
Post Production: Flare
Sound Design: Ralph van Dijk (Eardrum)
Sound studio: Flagstaff
Sound engineer: Paul LeCouter/Stevo Williams
Animation: Jacky Winter Group/Flutter
Artist: Andrew Archer
Director: Domenico Bartolo
Producers: Fushia O'Hara/Li Liang Johnson
Animation Studio: Flutter

 

Related Articles

Just Published

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.