SOUNDING BOARD: After a rocky launch and a grilling from Congress, cryptocurrency experts give their view on whether Facebook's Libra still has legs.
First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.
Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.
AUSTRALIA - In an effort to tie Libra’s tampons to a bigger, coming-of-age story that has young Australian women “fighting their fears”, Clemenger BBDO has created another platform and associated content for users to share their stories.
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