The appointment will see Arellano steer the agency into new ground. He will retain the role of executive creative director, which he has held for the past six years.
He is tasked with driving current client partnerships and ensure seamless integration of innovation into business solutions. He previously worked on brands such as Globe, Unilab, DPC, M.Lhuillier, URC, San Miguel, Sony, Motolite, Pride, Maggi, Jollibee, PAL, Magnolia, Colgate, Palmolive and Toyota.
Arellano noted that innovation will continue to underpin the works the agency does and it will be the blueprint for its growth.
Harrison Communications, a wholly owned subsidiary of McCann Worldgroup Philippines, is focused on innovation or developing creative communications.