Staff Reporters
Feb 6, 2013

Harrison names Alex Arellano president to steer its growth in the Philippines

MANILA - Harrison Communications has promoted Alex Arellano (pictured) as its president to usher the agency into the next stage of its reinvention.

Arellano has been appointed president at Harrison Communications
Arellano has been appointed president at Harrison Communications

The appointment will see Arellano steer the agency into new ground. He will retain the role of executive creative director, which he has held for the past six years.

He is tasked with driving current client partnerships and ensure seamless integration of innovation into business solutions. He previously worked on brands such as Globe, Unilab, DPC, M.Lhuillier, URC, San Miguel, Sony, Motolite, Pride, Maggi, Jollibee, PAL, Magnolia, Colgate, Palmolive and Toyota.

Arellano noted that innovation will continue to underpin the works the agency does and it will be the blueprint for its growth.

Harrison Communications, a wholly owned subsidiary of McCann Worldgroup Philippines, is focused on innovation or developing creative communications.

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