Staff Reporters
May 18, 2021

Hakuhodo acquires Russian digital creative agency Ailove Digital

Hakuhodo had worked with the award-winning Moscow shop on numerous projects.

Hakuhodo acquires Russian digital creative agency Ailove Digital

Japan's Hakuhodo Inc has taken a majority stake in independent Russian digital creative agency LLC Ailove Digital, making it a consolidated subsidiary.

Founded in 2009 in Moscow, Ailove Digital provides a variety of services that includes building digital marketing strategies, creative and content production, social media management and advertising, digital advertising, and search engine optimization (SEO) and search engine marketing (SEM) for both Russian and international clients.

With 63 employees led by managing partner Alexei Pashkov, the agency lists data management and planning along with digital creativity as its top strengths. The firm has garnered international awards and has performed well near the top of Russian digital creative agency rankings run by industry monitor Tagline. 

Hakuhodo says it has already worked with Ailove Digital on numerous projects, and this acquisition will reinforce Hakuhodo's capabilities in Russia’s growing digital ad market and wil improve its ability to serve both Japanese and global clients.

Shuntaro Ito, senior corporate officer at Hakuhodo and president and CEO at Hakuhodo International said: “With Ailove Digital as part of Hakuhodo Group, we will be able to offer even more sophisticated marketing solutions and contribute to clients’ business growth in the Russian market, where digital marketing has evolved very uniquely.”

Alexei Pashkov, managing partner at Ailove Digital added: “We are proud to become part of Hakuhodo Group and lead the Hakuhodo Group’s development in Russia and CIS. The Hakuhodo Group’s way of doing business is very close to Ailove Digital’s values. The chemistry between the teams motivates us to build closer relationships that are important for the synergy of local and global expertise. I am sure our clients will benefit from this partnership, as Ailove Digital’s strong expertise in creative, content, technology and performance media will be elevated from having access to Hakuhodo Group’s best practice and knowledge.”


Campaign Asia

Related Articles

Just Published

18 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

18 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

18 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch