Hacking the hackathon

Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.

The first few hackathons were organised in the US in the late 1990s the event format later flourished in the 2000s along with the rise of the nerd culture that made billionaires of a number of techies. Given that hackathons have since gone mainstream and become regular corporate events on the calendars of big names across the tech, retail, aviation and healthcare sectors, agencies dedicated to organising hackathons are capitalising on the hype. 

Bangalore-based...

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