Advertisers and agencies will be able to access machine learning based marketing tools to personalise ads across search and YouTube while measuring brand lift and boost sales
Presented at Google Marketing Live 2018 by Sridhar Ramaswamy, SVP of Ads and Commerce at Google, the seven product updates concern the optimisation of search creative, real-time YouTube ad tweaking for specific goals, driving footfall, booking maximization, and cross-device reporting.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events