Babar Khan Javed
Jul 11, 2018

Google Marketing Live 2018: Democratising machine learning adtech

We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.

With machine learning in ads, Google wants to help marketers unlock more opportunities.

Advertisers and agencies will be able to access machine learning based marketing tools to personalise ads across search and YouTube while measuring brand lift and boost sales

Presented at Google Marketing Live 2018 by Sridhar Ramaswamy, SVP of Ads and Commerce at Google, the seven product updates concern the optimisation of search creative, real-time YouTube ad tweaking for specific goals, driving footfall, booking maximization, and cross-device reporting.

The updates...

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