Ad Nut
May 29, 2015

Getty makes bad ads to promote good iStock footage

'Space', 'Mountain' and 'Twister' for Getty Images' iStock, by AlmapBBDO

Getty makes bad ads to promote good iStock footage

This series of three videos from Getty Images combines jaw-dropping iStock footage with low-budget graphics, poorly matched music and laughable sell lines. The object is to remind agencies that the service has "epic footage at non-epic prices".

Ad Nut suspects someone at Getty must be secretly horrified at what its clients do with the footage they obtain from iStock. 


Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.