Ad Nut
May 29, 2015

Getty makes bad ads to promote good iStock footage

'Space', 'Mountain' and 'Twister' for Getty Images' iStock, by AlmapBBDO

Getty makes bad ads to promote good iStock footage

This series of three videos from Getty Images combines jaw-dropping iStock footage with low-budget graphics, poorly matched music and laughable sell lines. The object is to remind agencies that the service has "epic footage at non-epic prices".

Ad Nut suspects someone at Getty must be secretly horrified at what its clients do with the footage they obtain from iStock. 


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