Ad Nut
Mar 21, 2016

Game of binges: Foxtel promotes joys, horrors of marathon streaming

From Australia: 'Make it yours', for Foxtel by Whybin TBWA Sydney and Felix (Foxtel's in-house agency)

Game of binges: Foxtel promotes joys, horrors of marathon streaming

Ad Nut admonishes you to binge-watch the following series of short videos about binge-watching, from Australian cable provider Foxtel, which is promoting its watch-anywhere service. While Game of Thrones fans will surely enjoy the first clip, where a noob goes on an epic quest to catch up on the previous five seasons in order to impress a date, Ad Nut enjoys the faux sports commentary in the other clips.

Some of the situations depicted here, particularly on the bus, make streaming seem like kind of a bad idea. But then again, even Ad Nut has been known to stay up past bedtime watching, um, nature documentaries.





Production Company: Finch
Director: Nick Ball
Producer: Julianne Shelton
Founder/Executive Producer: Rob Galluzzo
Managing Director/Executive Producer: Corey Esse
DOP: Lachlan Milne ACS
Production Designer: Neville Stevenson
Editor: Jo Scott - The Butchery
VFX: Drew Downes - The Refinery
Music Composer: Jonathan Dreyfus
Sound Design: Simon Kane @ Song Zu
Voiceover artist: Josh Whiteman

Chief Executive Officer: Paul Bradbury
Executive Creative Director: Gary Mccreadie
Executive Creative Director: Wesley Hawes
Executive Planning Director: Hristos Varouhas
Art Director: Mark Tallis
Copywriter: Cameron Dowsett
Group Account Director: Camilla Stapley

Executive Director of Sales and Marketing: Ed Smith
Director of Content Marketing: Rob Farmer
Head of Content Marketing: Sasha Mackie 
Creative Director & Director of Brand: Travis Conneeley
Executive Producer: Carley Edmonds
Creative Communications Manager: Claire Blackall


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