News
Dec 14, 2007

Galaxy hands Burnett Cotail account, TBWA gets StarWorld

MACAU - Galaxy Entertainment Group is tipped to award its estimated US$10 million creative account for the Cotail Mega Resort and Casino to Leo Burnett, while the StarWorld Hotel & Casino account will be handed to TBWA Hong Kong at the expense of incumbent Grey.

Galaxy hands Burnett Cotail account, TBWA gets StarWorld

The shift of the soon-to-launch Cotail Mega Resort and Casino business follows a pitch involving DDB, TBWA and Leo Burnett that kicked off this summer (Media 21 May).

Meanwhile the movement of the StarWorld Hotel & Casino account out of Grey Hong Kong brings an end to a relationship that began in July this year.

Kevin Clayton, principal, strategic marketing, Galaxy Entertainment Group, declined to comment on either development.

Galaxy's multimillion-dollar Cotail Mega Resort and Casino is set to open by mid-2008.

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Campaign Asia
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