Anita Davis
Feb 24, 2010

Fortune 100 companies rely on blogs, Twitter in Asia

GLOBAL - The world's top companies are increasingly turning to social media to convey their messages to both the public and their stakeholders, with 79 per cent of Fortune Global 100 companies admitting to using at least one social media platform as part of their communications strategy, according to a study by Burson-Marsteller.

Fortune 100 gmail

The survey, the first in Burson-Marsteller’s research series, additionally found that 65 per cent of the companies polled have active Twitter accounts, while 54 per cent have a Facebook fan page.

Fifty per cent of the companies additionally have a YouTube channel, and 33 per cent maintain corporate blogs.

On average, companies claimed to have 4.2 Twitter accounts, 2.1 Facebook fan pages, 1.6 YouTube channels and 4.2 corporate blogs.
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