Babar Khan Javed
Jul 11, 2018

Forrester Research acquires FeedbackNow and GlimpzIt

A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.

The acquisitions could open a new software subscription revenue stream for Forrester.

Forrester Research has added another layer to its existing customer experience CX consulting practice and its existing content marketing consulting practice.

In doing so, Forrester Research has taken steps towards being a technology owner instead of a technology advisor, evolving from a traditional research-based firm towards real-time analytics.

Similar to Oracle, Salesforce, Adobe, and many more, the acquisitions are the precursor for a forthcoming CX Cloud by Forrester Research which will integrate...

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