Sam Scrouther
Jul 5, 2016

FMCG brand rankings show Asian consumers prefer local brands

According to Kantar Worldpanel's Annual FMCG Brand Footprint study, local players dominated the Asian market in 2015.

Possessing 74 percent of total FMCG spend and growing their sales by double that of their global competitors, local brands proved dominant in Asian markets in 2015, according to Kantar Worldpanel's Annual FMCG Brand Footprint study.

Marcy Kou, CEO of Kantar Worldpanel Asia, said the research company has witnessed a shift in Asia’s competitive FMCG landscape over the last few years. Although FMCG growth across all world markets has cooled, local brands in Asia have...

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