Jimmy Poon
Jan 7, 2011

Five things you need to know about venture capital in China

Jimmy Poon, CEO of Mediabrands Ventures China, shares his views on how marketers can best benefit from venture capital (VC) and investments in China’s new media industry.

Jimmy Poon, CEO, Mediabrands Ventures China

1. China is the second largest VC market in the world. US$5.8 billion has already been pumped into the Chinese VC Market in the second half of 2010 alone. This means there will be more start-ups with stronger staying power entering the market which creates the perfect opportunity for marketers to leverage the VC money, develop know-how and new marketing approaches jointly with the new breed of digital media partners.

2. Proven product managers in established Chinese...

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