Charlotta Lagerdahl
May 24, 2012

Five things you need to know about attracting young, Chinese talents

Charlotta Lagerdahl, director, corporate communication, MSL China and director, brand and talent, MSL Group Asia, shares insights on how multinational companies can look to attract and retain China’s next crop of graduates, which the agency calls 'Generation more'.

Charlotta Lagerdahl

1. Parents still wield strong influence over their children’s career decisions

The generation gap between 'Generation more' and its parents is enormous. This creates tension between traditional and modern values, pushing this young and seemingly enlightened generation to make surprisingly traditional choices, based on what is considered important by the parental generation.

Parents are the main influencer in career choices, and they generally care about two things job security and remuneration. Our...

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