Kenny Lim
Oct 15, 2009

Filmgarde appoints JCDecaux as on-screen advertising partner in Singapore

SINGAPORE - JCDecaux has been appointed by Filmgarde to market the cinema exhibitor's on-screen advertising opportunities at its new cineplex in Singapore.

Filmgarde appoints JCDecaux as on-screen advertising partner in Singapore
JCDecaux is now ranked as the leading cinema media owner in Singapore, marketing 75 out of 179 cinema halls island-wide, with a market share of 42 per cent.

JCDecaux currently works with three major cinema exhibitors - Cathay Cineplexes, Eng Wah and Filmgarde. It has a presence across 11 cineplexes that include cinema halls in the city centre and the suburbs.

Filmgarde is a subsidiary of Jack Investment and is the latest movie exhibitor to enter the local cinema arena.

Targeted at tertiary students and young adults plus art enthusiasts, Filmgarde Iluma opened its doors in March 2009 with a seating capacity of up to 1,383 patrons.

In September, ION Orchard appointed JCDecaux as its exclusive outdoor media partner to manage all its in-mall ambient advertising platforms.

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