The Singapore Tourism Board has scored a legit radio hit in the Philippines with a song written and performed by Philippines-based band Up Dharma Down. The song, "All the good things" focuses on the band's visit to the country—engineered by J. Walter Thompson Singapore.
As of Ad Nut's writing, the video has more than 375,000 views, 63,000 likes and 5,100 shares on Facebook. There's also a behind-the-scenes video available, and you can download the song if you like (it's not Ad Nut's cup of tea).
According to JWT:
Award-winning indie band Up Dharma Down’s song, “All the Good Things,” entered Philippines radio station Magic 89.9’s Top 30 chart on May 28, and climbed to number 14 in mid-June. The song, which is now at number 21, is about to enter its eighth week on this highly popular Top 30 chart. The song also hit No.7 on the country’s Mellow 94.7’s Top 10 on July 5.