Yim brings with her over 25 years of capital markets experience and was most recently a managing partner at investor-relations advisory Taylor Rafferty. Prior to that, she was general manager and head of Thomson Financial Investor Relations, Asia-Pacific.
The new unit will also comprise three senior team leaders who have a decade or more of experience in investor relations and financial communications.
The team based in Hong Kong is expected to grow to four specialised client service teams in response to client requirements and industry needs. The team will coordinate all services affecting capital markets including international investor relations, corporate reputation management and crisis and transaction communications.
“A major challenge that faces our clients is the need to manage their reputation for financial success and integrity among stakeholders and financial regulators,” said president and senior partner for Fleishman-Hillard’s Asia Pacific Lynne Anne Davis. The new team will answer this need, she added.
The recent economic downturn has increased the scrutiny faced by all listed companies, and other investment vehicles, observed Yim. “Listed companies, investment management organizations, and other market participants must actively address this potential information gap or run the risk of reputation damage and a discount on investment value. Our focus is to prevent that,” she said.