Fender hires Ruder Finn to hit higher digital note in China

BEIJING - Fender has appointed Ruder Finn Innovation Studios (RFI) to manage all of the musical-instrument brand's Chinese social-media platforms, as well as provide digital communication strategies to increase Fender’s brand awareness in China.

by Jenny Chan 陳詠欣

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now