Omar Oakes
Mar 14, 2019

Facebook to replace ad relevance score with deeper metrics

Three new metrics will replace the four-year-old single relevance score.

Facebook is replacing its ad relevance score with more granular metrics so that brands can better understand whether their creative or targeting strategies are working.

The social media behemoth announced three new metrics that, starting on 30 April, will replace the single relevance score that has been in place since 2015.

The new metrics are

  • Quality ranking How an ad's perceived quality compares with...

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