Jessica Goodfellow
Jun 13, 2019

Facebook adds IAS to brand-safety partners

IAS joins DoubleVerify and OpenSlate in list of certified brand-safety partners.

Facebook has added Integral Ad Science IAS to its certified brand safety partners.

IAS will now offer its clients a brand-safety solution for Facebook ads placed across in-stream, Instant Articles and Audience Network.

Using machine learning, IAS will send its advertising clients blocklists that help control the types of content surrounding their ads.

It builds on the ad verification company’s existing relationship with Facebook, which includes viewability and fraud...

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