Ranjani Raghupathi
Dec 22, 2014

Engagement Meter: Reliance, Magnum, Cadbury top the list

By putting the spotlight on those who do good. Reliance Life Insurance did well on social platforms, earning the top position in this week's edition of Unmetric's Engagement Meter.

Unmetric, a social media intelligence firm focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most...

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