Jenny Chan 陳詠欣
Feb 4, 2015

Email marketing tips: Personalise without frightening, avoid the spam box

BEIJING / HONG KONG - Campaign sat down with Emarsys executives Stuart Barker (Hong Kong country manager) and Ofri Cohen (China general manager) and asked them to explain the insights and analytics that go on behind promotional emails—in plain English.

Emarsys's predictive recommendation engine

Emarsys clients in Greater China include PEdaily.cn, SCMP, Time Out, Flight Centre, Galeries Lafayette, Chow Sang Sang, Jiuxian, Lacoste, I.T., Sasa, Dymocks, Li Ning and Watsons. How are clients in different industries using email marketing

Barker I think the best place to start is actually by taking time off the clock and going back in time a little bit. About a decade ago when we were established in Europe, the email marketing industry was...

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