Eastwei MSL China wins string of retainer clients

The other companies retained by the agency are Danone Dumex, Emerson Climate Technologies and China Mobile.

Eastwei MSL's assignments will include providing senior counsel and strategic campaigns in the areas of corporate communications, corporate responsibility, B2B marketing, digital and social media communications.

The agency will work with Huntsman Polyurethanes to increase their brand recognition amongst key stakeholders in the China market, developing a programme focusing on marketing communications and customer relations.

For Saatchi & Saatchi, Eastwei MSL will be responsible for developing a one year programme to build the brand in the media and industry in China.

Eastwei MSL will support China Mobile with strategy development and consulting for promoting their 139.com website community, targeting both consumers and the business community in China.

At Emerson, Eastwei MSL will work on an integrated traditional and social media campaign to reach, engage and influence key audiences within the vertical industry.

Danone Dumex has tasked the agency with a CSR brief for China, defining the company's CSR strategic direction, align with NGO partners and promote employee and media awareness and engagement.

"Clients have given an even higher priority to the China market during the past six months, earmarking the region as part of their growth strategies moving forward. Our communications capabilities help our clients build their brands in this key market and support local companies in expanding their reach and influence across China," said Par Uhlin, managing director at Eastwei MSL China.