Racheal Lee
Oct 25, 2013

Eastern & Oriental selects Hume Brophy to target overseas buyers for condominium project

SINGAPORE - Malaysia-based luxury property developer Eastern & Oriental (E&O) has handed the PR duties for the launch of its Andaman condominium project in Penang to Hume Brophy.

Eastern & Oriental selects Hume Brophy to target overseas buyers for condominium project

The appointment, made in September, covers the launch of Andaman Edition 180—part of the group's Andaman series development in Seri Tanjung Pinang, Penang. The project involves strategic counsel and media outreach targeting the affluent market in Singapore. 

Hume Brophy, an independent European government affairs and corporate communications firm, ventured into Asia in March when it set up an office in Singapore. The company specialises in financial services, corporate communications and stakeholder relations.

Eoin Brophy, founding partner at Hume Brophy, said the EU-Singapore Free Trade Agreement and Europe-based clients that are looking to venture into Asia prompted the firm to open doors in Singapore.    

The Singapore office has three employees, including managing director Una McGirr and senior director Yeoh El Lynn. Simren Priestley was relocated from the London office in September to work as the account director.

“We know we need to have local senior people [in the agency] as local approach is very crucial,” Brophy said. “The team here is supported by the global team in Europe.”

The firm is focusing on building its network of partners and consultants in the region.

John Hume and Brophy co-founded the company in 2005. The network has offices in Brussels, Dublin, London and Paris with a total of 80 employees. Clients include the European Fund and Asset Management Association, BCS Financial Group, Davy Research, Nikko Asset Management and McDowell Purcell.

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