Racheal Lee
Oct 25, 2013

Eastern & Oriental selects Hume Brophy to target overseas buyers for condominium project

SINGAPORE - Malaysia-based luxury property developer Eastern & Oriental (E&O) has handed the PR duties for the launch of its Andaman condominium project in Penang to Hume Brophy.

Eastern & Oriental selects Hume Brophy to target overseas buyers for condominium project

The appointment, made in September, covers the launch of Andaman Edition 180—part of the group's Andaman series development in Seri Tanjung Pinang, Penang. The project involves strategic counsel and media outreach targeting the affluent market in Singapore. 

Hume Brophy, an independent European government affairs and corporate communications firm, ventured into Asia in March when it set up an office in Singapore. The company specialises in financial services, corporate communications and stakeholder relations.

Eoin Brophy, founding partner at Hume Brophy, said the EU-Singapore Free Trade Agreement and Europe-based clients that are looking to venture into Asia prompted the firm to open doors in Singapore.    

The Singapore office has three employees, including managing director Una McGirr and senior director Yeoh El Lynn. Simren Priestley was relocated from the London office in September to work as the account director.

“We know we need to have local senior people [in the agency] as local approach is very crucial,” Brophy said. “The team here is supported by the global team in Europe.”

The firm is focusing on building its network of partners and consultants in the region.

John Hume and Brophy co-founded the company in 2005. The network has offices in Brussels, Dublin, London and Paris with a total of 80 employees. Clients include the European Fund and Asset Management Association, BCS Financial Group, Davy Research, Nikko Asset Management and McDowell Purcell.

Related Articles

Just Published

23 minutes ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

27 minutes ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

27 minutes ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

42 minutes ago

Legendary Hong Kong theatre becomes a cultural icon ...

INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.