Ad Nut
Mar 11, 2016

Dos Equis fires the 'most interesting man in the world'...into space

From the US: 'The Most Interesting Man in the World Embarks on His Greatest Adventure Yet – Adios Amigo', for Dos Equis (Heineken) by Havas Worldwide

Dos Equis fires the 'most interesting man in the world'...into space

Courtesy of the Ad Nuts at Campaign US:

In the latest Dos Equis spot, from Havas Worldwide, the legendary character is blasted off into space on a one-way trip to Mars. It’s the Heineken brand’s way of saying goodbye to actor Jonathan Goldsmith, who—after an amazing nine-year run—will be replaced by an actor to be named later. The move comes just weeks after it was revealed that Goldsmith is locked in a legal battle with his talent agency after he refused to continue paying them, though Dos Equis claims the change had nothing to do with the lawsuit.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

6 hours ago

As we return to the office, how can we keep hold of ...

Achieving a balance between home and work was already a struggle for many. Then lockdown, the pandemic and WFH further blurred the lines delineating the two. It's time to rebuild boundaries.

6 hours ago

The purpose debate is raging but the value of ...

Placement of advertising matters more than ever, The Guardian's ad chief says.

7 hours ago

Carat names new US CEO as Angela Steele moves to ...

Mike Law, formerly head of Dentsu media investment arm Amplifi, takes over Janaury 1, as Steele moves to an as-yet unnamed role reporting to Arthur Sadoun.

7 hours ago

WPP acquires cloud-based e-commerce firm as part of ...

Acquisition to help agency group expand further into e-commerce and tech, to account for 40% of business by 2025.