David Blecken
Dec 5, 2016

Domino's reindeer plan 'fails'

The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.

An unruly delivery deer in action

Perhaps not surprisingly, Domino’s has abandoned its recently announced plan to employ reindeer to deliver pizza in the harsh winter in Hokkaido, northern Japan.

The animals apparently proved too strong-willed to train, charging past customers’ houses into fields, according to a release from the pizza chain. The pizzas also took a beating, being thrown about while on the reindeers’ backs, Domino’s said. As a substitute, the company now plans to use a fleet of scooters...

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