David Blecken
Nov 25, 2016

Domino's claims it will experiment with reindeer in Hokkaido

The animals will be used for delivery in frigid conditions, not as a topping.

Domino's claims it will experiment with reindeer in Hokkaido

Domino's claims it is planning to use reindeer to deliver pizza in Hokkaido, apparently as a means of coping with what is forecast as an especially harsh winter. A video on the company's YouTube page shows a reindeer in training. (We have seen more willing animals; at one point the deer seems to try to make a break for it, and at another, the delivery unit topples from its back.)

According to a release issued in Japanese, Domino's plans to introduce the furry couriers in December. It said it is working with experts to ensure that they come to no harm.

Using the festive animals would be a lower-tech, but no less novel, approach to service-as-branding by the company. Earlier this month, Domino's delivered its first pizza by drone to a home near Auckland, New Zealand.

Cuteness goes an especially long way in Japan, so while the reindeer idea is clearly a gimmick, it's likely to help give the brand a seasonal edge. Domino's is not the first to cook up outlandish delivery schemes though. In 2015, Japan’s very own Pizza-la teamed up with Nissan to deliver its products to punters in the snow with the help of the X-Trail SUV.

We will take the deer, as long as they don't become belligerent and the pizza arrives intact.

Source:
Campaign Japan

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.