Staff Reporters
Mar 23, 2020

Does FCB's growing global creative swagger translate to APAC?

AGENCY REPORT CARD: See FCB's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Does FCB's growing global creative swagger translate to APAC?

FCB stood tall globally in 2019, breathing a bit more confidence into its uneven Asia-Pacific operations, which have struggled in recent years outside of India and New Zealand. Its principled stand to let go of Beiersdorf—following an alleged homophobic comment on a conference call—was painful financially, with significant repercussions for Asia-Pacific. Making up for this shortfall was a major task in 2019.

How did FCB respond to the challenges it faced in APAC in 2019?

Check out FCB's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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