FCB's global creative swagger rubbed off on its disparate Asia-Pacific network in 2019, rallying affiliates to elevate their game.
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The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.
Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
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