David Blecken
Feb 13, 2019

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Who needs money anyway? (Shutterstock)

An ad’ for Japan’s Mizuho Bank has gone viral, but it might not be quite the sort of exposure the bank is hoping for.

The work is an independent spoof of a typical Hollywood movie trailer by a sometime VJ who goes by the name of 'Takayuki a.k.a Son'. The video was released Friday to mark a four-day shutdown by Mizuho of its ATM services. In a move as confounding to Japanese consumers as...

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