Isabella Barbato
May 3, 2017

Discovery: The golden era of marketing

Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.

Isabella Barbato

The fragmentation of consumer touch points over the past decade has propelled consumers to no longer follow a linear, traditional journey to brand purchase. In fact, the consumer journey has not only grown more complex due to the sheer volume of information available online, but is in a continuous state of motion, with every purchase based on how well needs are met at multiple micro-moments according to research jointly conducted by Accenture and IPSOS Singapore on Asian consumers....

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