Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.
Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant.
It's a misconception that content can only influence potential customers in the upper levels of the purchase funnel, write Isabella Barbato of Outbrain.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins