Digital moves this week from Google, Facebook, Profero and more

City of Dreams selected Isobar Hong Kong to carry out all digital activities for 'The House of Dancing Water', the world's largest water-based show performed in Macau. The agency will be tasked to create and manage social marketing, online campaigns and website development across China, Hong Kong, Macau and Taiwan.

Nielsen's Mobile Insight Malaysia 2010 survey revealed internet usage in the country had increased to 41 per cent up from 25 per cent the previous year. Highest internet usage was recorded among the 20 to 24 year-old age group, where six out of ten were internet users.

Profero Asia-Pacific named Steve Watson as strategy director for the region and will report to APAC CEO Gavin Coombes. He joins the agency from Adidas where he was senior global digital concept manager.

Google introduced new search algorithms that promotes premium over 'farm' content, incorporates user feedback and penalises sites blocked by users across all English language websites. Since it was first rolled out last month in the US, it has generally received positive feedback from users that note better quality search results, particularly publishers who are receiving greater traffic.

OgilvyOne notched an award for its Nike 'Train to Win' digital campaign featuring boxing legend Manny Pacquiao. It was the only Philippine agency and one of only two Southeast Asian agencies to be honoured at the John Caples International Awards in New York.

Bite Communications acquired boutique internet solutions provider Interlink System. The Interlink teams in both Hong Kong and India will be integrated into Bite, which continue to serve Interlink's existing clients and offer a range of other marketing services.

The Asian Marketing Effectiveness Festival announced a digital panel led by Pully Chau, chairman and CEO of DraftFCB Greater China, as it gears up for the start of the event set to take place on 12 May in Shanghai. The 'new models of effectiveness in the digital space' session offers a 360 degree view of Asia's digital landscape, including the challenges and opportunities ahead.

Facebook is making its second attempt to launch a standalone Chinese service, in collaboration with China's biggest search engine, Baidu. The Chinese service will not be connected to Facebook's international Facebook.com site with no integration.

New research showed that Apple will dominate the fast-rising tablet market up to 2015, when it will still have almost half of the market share pie predicted to have risen four-fold from this year. Gartner revealed that global sales of tablets will jump to 294 million unit in 2015 from 70 million units this year, but Apple's share will drop to 47 per cent from 84 per cent currently due to competition form manufacturers using the Android operating system.

AirAsia appointed PHAR Partnerships as its exclusive media and sponsorship sales agency. PHAR Partnerships will work with brands to explore tailored advertising packages and creative marketing opportunities across AirAsia's media assets which include an e-commerce sight and mobile website.

Telkomsel, the leading telco in Indonesia, selected two local digital agencies - Bubu and Narrada - following a pitch handled by R3. This marks the first time that Telkomsel has signed up a digital agency.

Carat China picked up Accor's Pullman Lijiang Resort & Spa media account. Last month, the agency was assigned to handle Accor's Pullman Lijiang brand which will be digitally-led.

Rapp appointed Onn Keet Peng to the newly created role of regional analytics director of RAPP Asia. In this new role, he will be responsible for providing strategic direction for clients' analytics needs and ensuring good ROI for marketing campaigns through the use of analytics.

Clement Yip was promoted to the newly created role of managing director of Wunderman China from his current role as managing director of Agenda Shanghai. Yip will now extend his responsibilities to supervise all Wunderman and Agenda offices across China.