Staff Reporters
Dec 3, 2018

Digital fuelling big APAC adspend hike: Magna

Latest forecast significantly upgrades adspend growth for next year, though certain Asian markets will stall.

Asia-Pacific is set to see 7.1% growth in adspend in 2019, according to Magna’s latest report, up from the 6% predicted six months ago.

That growth is slower than the 7.7% predicted by the end of 2018, which the Magna and IPG Mediabrands forecast says is thanks to a very strong performance globally for adspend in the second half of the year.

A significant portion of the 2019 growth will comes from...

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