Nikki Wicks
Jun 30, 2015

Digital agency Possible announces key hires in move to strengthen integration

SINGAPORE - Possible Singapore has announced a string of new hires as the WPP-owned digital agency sets about a period of “transformation”.

Left to right: Lee, Neo, Mitchell
Left to right: Lee, Neo, Mitchell

Possible has brought in Yew Leong Lee, Jeremiah Neo and Michael Mitchell to its media, marketing science and creative teams in a bid strengthen its integrated offer.

Earlier this year, Possible announced the appointment of Paul Soon as chief executive officer for Asia-Pacific, after he resigned from his role as CEO XM Asia-Pacific in December 2014.

Commenting on the latest appointments, Soon said: “Possible Singapore is evolving, attracting talent with diversity in experience and depth in their craft, to better meet our clients’ evolving needs. We’re at the beginning of a great transformation. This is just chapter one in our story.”

Yew Leong Lee has joined Possible from XM Asia-Pacific as regional director of media. Meanwhile, Neo joins the agency as director, marketing science and strategy, while Mitchell comes in as associate creative director.

“Media agencies don’t typically have storytellers and content creators and it’s rare to find a digital agency that has a dedicated media department,” Lee said.

Previously at Interbrand, leading brand strategy, brand voice and messaging projects in their New York, Sydney and Singapore offices, Mitchell emphasised his value on creative words. “When chosen carefully, they have the ability to truly transform a brand—creating real, emotional connections with audiences,” he said.

“The main focus is on strengthening our culture as we merge the old and the new,” added Soon. “Over the next 12 months, we'll focus on making sure the market knows that Possible is aggressively challenging the industry and providing a clear alternative to clients that are used to 'business-as-usual' agencies.”



Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.