RamKrishna Raja
Mar 10, 2014

Did Samsung really win at the Oscars after the epic #selfie?

Did Samsung really get its money's worth out of the Oscars? RamKrishna Raja crunches the numbers.

RamKrishna Raja

The Oscars last Sunday were a delight to watch. After a recent spate of so-so hosts, Ellen DeGeneres truly shined. From a marketer’s perspective, the biggest winner’ was Samsung, given the Take the Twitterverse down’ mother of all selfies  current world retweet’ record holder, which had the whole world gawking at their smartphones.  

Pundits around the world were swift to congratulate Samsung for its marketing brilliance. But is it really...

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