TBWA, OgilvyOne, and Echo are believed to have been involved, although Campaign Asia-Pacific was unable to independently verify this by press time.
Mediacom handles media buying and planning for Smirnoff and Baileys in Vietnam. On the digital side, OgilvyOne is responsible for brands like Ciroc, Singleton and World Class.
The alcoholic-beverage industry in Vietnam is showing strong growth thanks to heavy investment from manufacturers in...
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