Byravee Iyer
Jun 6, 2014

Diageo picks local Vietnamese shop for key digital duties

VIETNAM - The world’s largest producer of spirits has tasked Sofresh to manage its digital marketing efforts for Smirnoff and Baileys in Vietnam, following a four-way pitch.

Diageo picks local Vietnamese shop for key digital duties

TBWA, OgilvyOne, and Echo are believed to have been involved, although Campaign Asia-Pacific was unable to independently verify this by press time.

Mediacom handles media buying and planning for Smirnoff and Baileys in Vietnam. On the digital side, OgilvyOne is responsible for brands like Ciroc, Singleton and World Class.   

The alcoholic-beverage industry in Vietnam is showing strong growth thanks to heavy investment from manufacturers in...

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