Rhandell Rubio
Aug 29, 2011

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

TOKYO - Dentsu has collaborated with its New York-based subsidiary McGarryBowen to roll out the 'Kizuna Cranes' fundraising campaign. It will run over the next six months in time for the first anniversary of Japan's earthquake disaster in March next year.

'Kizuna Cranes' fundraising campaign

Creative designers from both NYCheadquartered McGarryBowen and its parent company, Tokyobased Dentsu, have incorporated elements inspired by both two cities in the 30 crane designs.

In Japan, the origami crane symbolises hope and recovery, while 'kizuna' is the Japanese word for 'bond' - a reflection of love, friendship and the common humanity that Japanese people and the rest of the world share. 

Japanese tradition imparts that...

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