Minnie Wang
Aug 18, 2022

Dentsu China appoints new CGOs for Media and Merkle

Former IPG Mediabrands China MD Alex Tan joins Dentsu as Media CGO and Richard Wu from Charoen Pokphand Group moves to Merkle in the same role.

(L) Richard Wu (R) Alex Tan
(L) Richard Wu (R) Alex Tan

Dentsu China has appointed  Alex Tan as chief growth officer (CGO) Media, and Richard Wu, in the same role for Merkle. Both Tan and Wu will work cross-functionally to drive innovation and business growth.

With over 27 years of experience in advertising and media agencies in Asia, prior to joining Dentsu China last year as managing partner, Tan worked as managing director of IPG Mediabrands China. Before this, he served in various leadership roles at UM, OMD, MediaCom and Starcom. Over the years, he has worked with brands including General Motors, Volkswagen Group, American Express, General Mills, Mars China, and Pepsi Foods. Since joining Dentsu, he has contributed to pitch wins and strengthened commercial media operation.

In this new role, Tan will set the growth strategy and establish growth practices, such as new business development and integration for Dentsu's media agencies, including Carat, Dentsu X and IProspect. 

Meanwhile, with over 25 years of experience across healthcare, automotive, IT, management consulting and high-tech industries, Wu led new business and market development at Charoen Pokphand (CP) Group before joining Dentsu. Prior to CP Group, he also held management consulting roles at Accenture, IBM, HP and Oracle.

Wu will play a key role at Merkle in accelerating speed-to-market and sustainable revenue growth and report to Merkle China CEO Hawk Liu.

Dentsu China CEO Deric Wong said in a press release, “I am excited to have both Alex and Richard appointed as Chief Growth Officers at a pivotal point in our growth, executing business strategy to lead our business through operational excellence.”

Dentsu China CGO Kevin Mann said, "Strong leadership and integrated strategic vision are critical to accelerating the growth and transformation of our business. I believe both CGOs are exceptionally well-placed to help drive the next stage of our connected growth journey.”

Related Articles

Just Published

6 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

6 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

6 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

6 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.