Minnie Wang
Aug 18, 2022

Dentsu China appoints new CGOs for Media and Merkle

Former IPG Mediabrands China MD Alex Tan joins Dentsu as Media CGO and Richard Wu from Charoen Pokphand Group moves to Merkle in the same role.

(L) Richard Wu (R) Alex Tan
(L) Richard Wu (R) Alex Tan

Dentsu China has appointed  Alex Tan as chief growth officer (CGO) Media, and Richard Wu, in the same role for Merkle. Both Tan and Wu will work cross-functionally to drive innovation and business growth.

With over 27 years of experience in advertising and media agencies in Asia, prior to joining Dentsu China last year as managing partner, Tan worked as managing director of IPG Mediabrands China. Before this, he served in various leadership roles at UM, OMD, MediaCom and Starcom. Over the years, he has worked with brands including General Motors, Volkswagen Group, American Express, General Mills, Mars China, and Pepsi Foods. Since joining Dentsu, he has contributed to pitch wins and strengthened commercial media operation.

In this new role, Tan will set the growth strategy and establish growth practices, such as new business development and integration for Dentsu's media agencies, including Carat, Dentsu X and IProspect. 

Meanwhile, with over 25 years of experience across healthcare, automotive, IT, management consulting and high-tech industries, Wu led new business and market development at Charoen Pokphand (CP) Group before joining Dentsu. Prior to CP Group, he also held management consulting roles at Accenture, IBM, HP and Oracle.

Wu will play a key role at Merkle in accelerating speed-to-market and sustainable revenue growth and report to Merkle China CEO Hawk Liu.

Dentsu China CEO Deric Wong said in a press release, “I am excited to have both Alex and Richard appointed as Chief Growth Officers at a pivotal point in our growth, executing business strategy to lead our business through operational excellence.”

Dentsu China CGO Kevin Mann said, "Strong leadership and integrated strategic vision are critical to accelerating the growth and transformation of our business. I believe both CGOs are exceptionally well-placed to help drive the next stage of our connected growth journey.”

Related Articles

Just Published

2 hours ago

Creative Minds: Meyvi Wedelia Geeska once got a ...

Get to know the creative director at Toaster Singapore and how she came to nurture her love in art.

6 hours ago

Dentsu makes trio of leadership appointments in the ...

Jerry Hizon will take on the role of chief creative officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Elyse Bella and Edg Samson have also been promoted to managing director for Dentsu Jayme Syfu and Dentsu One Manila, respectively.

6 hours ago

The simple truth about gender pay inequity in adland

Equitable pay regardless of gender, race, and ethnicity still seems to be a touchy issue in the industry. Experts talk to us about the challenges of formalising equal pay and the effects of equal salaries on talent retention.

7 hours ago

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.