Dentsu Aegis Network today announced its media investment arm Amplifi has partnered with Spotify to create a new planning tool, The Audio Stack, in Malaysia.
The tool combines data from DAN’s M1 survey and Spotify’s internal streaming intelligence to provide brands with platform-agnostic consumer insights regarding audio media investment.
The Audio Stack was first tested in the UK in 2017 with CPG and travel brands, and rolled out in Asia-Pacific in...
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