Reporting to DDB Asia CEO David Tang, Lam will be supported by the Hong Kong office’s existing management team, and will be tasked to further elevate the agency’s delivery of creative excellence while driving its growth agenda.
Lam's immediate plans at DDB when she gets on board are to "tighten up the team and boost morale—not to say they have low morale right now".
She comes to DDB from Saatchi & Saatchi South China, where she was chief creative officer and managing partner. Previously, she spent five years with McCann Shanghai as CCO and managing director, and with TBWA Shanghai as ECD.
Before her China stints, the Hong Kong native was ECD of McCann Hong Kong, in charge of the Cathay Pacific account.
“Carol is a top-class creative star full of passion and imagination, and a great leader," said Tang, who personally lured Lam to DDB.
"In my 20+ years in the industry, I have 'touched' almost every agency, except DDB," Lam said. "When David approached me, we immediately clicked. I look forward to working with David and my new comrades." Chemistry with DDB's team was one of the main factors prompting the move, she added.
Saatchi & Saatchi will announce new creative leadership for Greater China "in the coming weeks”, according to Lee, who added, "Carol has done a great job since she joined us in 2012. Saatchi & Saatchi Hong Kong has won three Creative Agency of the Year awards over the past two years and was one of the most awarded creative agencies in Hong Kong for 2015. All of this could not have happened without Carol’s contributions."
She has extensive experience judging award shows globally and locally, including the One Show, D&AD, Clio, ANDY, New York Festivals, Spikes Asia, AdFest Lotus, Long Xi and China 4As.