DDB Group Sydney won the platinum award for its 'TrackMyMacca's' campaign for McDonald's of Australia.
Colenso BBDO New Zealand scored an impressive haul, with four gold, three silver and three bronze awards for work on behalf of Samsung, Frucor Beverages and Amnesty International.
Three of Colenso BBDO New Zealand's golds came for 'Trial by timeline' on behalf of Amnesty International, while the fourth was for 'Instant news satire' on behalf of Samsung. Additional gold winners included DDB DM9JaymeSyfu with three golds for 'Smart TXTBKS'; Leo Burnett Melbourne with two golds for 'Volunteer to Promote Volunteering' for SEEK; BBDO and Proximity Thailand; TBWA\Hakuhodo; and Iris Sydney. Here is a complete list of the gold award winners:
|Christchurch Reimagined||Christchurch & Canterbury Tourism||Tourism||Christchurch & Canterbury Tourism||Iris Sydney||Australia|
|Drive Awake||Cafe Amazon||Coffee Shop||PTT Public Company||BBDO and Proximity Thailand||Thailand|
|Instant News Satire||Samsung GALAXY Note II||Mobile Phone||Samsung New Zealand||Colenso BBDO New Zealand||New Zealand|
|Marionettebot||Green Label Relaxing||Fashion||United Arrows||TBWA\HAKUHODO||Japan|
|(3) Smart TXTBKS||Smart Public Affairs||
|Smart Communications||DDB DM9JaymeSyfu||Philippines|
|TrackMyMacca's||TrackMyMacca's||iPhone App||McDonald's Australia||DDB Group Sydney||Australia|
|(3) Trial by Timeline||Protect the Human||Not For Profit Charity||Amnesty International||Colenso BBDO New Zealand||New Zealand|
|(2) Volunteer to Promote Volunteering||SEEK Volunteer||Volunteer Services||SEEK||Leo Burnett Melbourne||Australia|
"The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot," said jury president Jason Kuperman, vice president of Omnicom Digital for Asia Pacific, India, Middle East & Africa. "The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value.
It’s clear from the judging session that marketers are getting increasingly brave, he added: "They are not doing something that’s been done before and are really starting to experiment."
The jury named a total of 47 winners from the shortlist of 80 pieces of work: one platinum, 13 gold, 14 silver and 19 bronze.
New Zealand took home the most awards, with 10, closely followed by Australia with nine and China and Japan with six each. India and the Philippines each won four awards, Singapore three, Malaysia and Thailand two and Hong Kong one.