Staff Reporters
Nov 18, 2013

DDB Group Sydney, Colenso BBDO New Zealand top Digital Asia Festival Awards

SINGAPORE - DDB Group Sydney won the platinum award and Colenso BBDO New Zealand took the agency of the year title in the Digital Asia Festival Awards, announced this morning.

DDB Group Sydney's Platinum winner
DDB Group Sydney's Platinum winner

DDB Group Sydney won the platinum award for its 'TrackMyMacca's' campaign for McDonald's of Australia.

Colenso BBDO New Zealand scored an impressive haul, with four gold, three silver and three bronze awards for work on behalf of Samsung, Frucor Beverages and Amnesty International.

Three of Colenso BBDO New Zealand's golds came for 'Trial by timeline' on behalf of Amnesty International, while the fourth was for 'Instant news satire' on behalf of Samsung. Additional gold winners included DDB DM9JaymeSyfu with three golds for 'Smart TXTBKS'; Leo Burnett Melbourne with two golds for 'Volunteer to Promote Volunteering' for SEEK; BBDO and Proximity Thailand; TBWA\Hakuhodo; and Iris Sydney. Here is a complete list of the gold award winners:

Campaign title Brand Product/Service Advertiser/Client Agency Country
Christchurch Reimagined Christchurch & Canterbury Tourism Tourism Christchurch & Canterbury Tourism Iris Sydney Australia
Drive Awake Cafe Amazon Coffee Shop PTT Public Company BBDO and Proximity Thailand Thailand
Instant News Satire Samsung GALAXY Note II Mobile Phone Samsung New Zealand Colenso BBDO New Zealand New Zealand
Marionettebot Green Label Relaxing Fashion United Arrows TBWA\HAKUHODO Japan
(3) Smart TXTBKS Smart Public Affairs Telecommunications/
CSR Arm
Smart Communications DDB DM9JaymeSyfu Philippines
TrackMyMacca's TrackMyMacca's iPhone App McDonald's Australia DDB Group Sydney Australia
(3) Trial by Timeline Protect the Human Not For Profit Charity Amnesty International Colenso BBDO New Zealand New Zealand
(2) Volunteer to Promote Volunteering SEEK Volunteer Volunteer Services SEEK Leo Burnett Melbourne Australia

View the complete list of winners and the winning work at the Digital Asia Festival website.

"The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot," said jury president Jason Kuperman, vice president of Omnicom Digital for Asia Pacific, India, Middle East & Africa. "The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value.

It’s clear from the judging session that marketers are getting increasingly brave, he added: "They are not doing something that’s been done before and are really starting to experiment."

The jury named a total of 47 winners from the shortlist of 80 pieces of work: one platinum, 13 gold, 14 silver and 19 bronze.

New Zealand took home the most awards, with 10, closely followed by Australia with nine and China and Japan with six each. India and the Philippines each won four awards, Singapore three, Malaysia and Thailand two and Hong Kong one.

 

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