Rhandell Rubio
Jul 13, 2011

CREATIVE Q&A: Bates 141 Philippines' James Bernardo

James Bernardo, executive creative director at Bates 141 Philippines on how he stumbled upon the advertising industry, what it takes to impress him, and revealing his guilty pleasure.

James Bernardo, ECD at Bates 141 Philippines

How did you get into advertising

It was quite by accident. I was accompanying my girlfriend while she was going around looking for a job in advertising. I got bored so I took a copy test in one of the agencies, not knowing what a copy test was at that time. After a couple of months, I got a call from the creative director. The rest, as they say, is history.

What...

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