Rhandell Rubio
Aug 24, 2011

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.

Bernard Chan, senior creative director at M&C Saatchi Hong Kong

How did you get into advertising

I joined a small local agency that did nothing but car ads. I had zero experience and they were the only agency who would hire me. By the time I left, I knew how to describe a car from bumper to bumper with most grandiose prose you can imagine, and little else. 

What was your first ever ad

A half-page black and...

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