Just over a year ago, TBWA’s worldwide digital ECD, David Lee, talked the global agency into spinning off a startup-style product-development arm after a mundane corporate website refresh turned into a presentation platform, Projeqt, “almost by accident”.
The corporate website initiative wasn’t, as Lee said, a “brief that gets anyone out of bed”.
But what started out as a quick refresh turned into the revamping of a planet-full of disparate...
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