We need to reach 50,000 people, and we have $1 million. Go.
Sound familiar If you’ve said some version of this to your experiential agency, you’re not alone.
We need to distribute a million cans of soda at no more than a $1 a piece.
Our budget is $500,000, and we need to get 5,000 people to test drive the new model.
Call it cost per...
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