Joe Nguyen
Oct 4, 2016

Control and transparency the key to furthering programmatic in Asia

With programmatic adoption in the Asia Pacific on the rise, the industry has to find ways to maximise efficiency and control.

Joe Nguyen

Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance, but for programmatic to be truly embedded, advertisers need control and transparency around their investment in programmatic.

Programmatic spend in Asia Pacific is predicted to grow 35 percent each year, reaching about US$7 billion in 2019, with some markets such as Indonesia, Vietnam and Korea predicted to double in size each year until 2019. So why are decision-makers in...

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