Agencies continued to see a high turnover of staff in 2022, but as client and economic pressures have shifted, so too has the approach to hiring new recruits.
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The campaign aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
Asia-Pacific wins 22 Lions in Pharma, Health & Wellness, Audio & Radio, Print & Publishing and Outdoor.
Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.
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